With more than 20 years of purchasing and marketing experience in Home Shopping, Mail Order and E-Commerce, my clients range from start-ups to established industry players. I offer strong expertise in business development as well as focussed support in the areas of product brokerage and product & brand management.
My strengths and passion are the positioning and development of products, collections and brands, covering a wide range of product groups and sales channels. This, together with my ongoing trusted relationships with business partners worldwide, will boost your financial outcome. Use my experience to drive your success!
Only those who love what they do will go to the limit.
Are you looking for a talented expert who listens carefully and helps you, both in terms of content and process, to build up or expand a product or product line as a real brand and establish it on the right sales channels? Do you need help with specific tasks such as adding new products to existing brands, contract negotiations with trading partners, price calculations or finding the perfect manufacturer or brand ambassador?
Then I am your partner! I will advise you responsibly, with a focus on profitability and long-term sustainability: from strategic questions regarding the entire operational process to handling complex legal issues such as e.g. trademark registration by an external law firm.
My personal network will open many doors for you.
In order to make your business flourish, you need resistant expertise, creative ideas and perfect connections. Um Ihr Business zur Blüte zu bringen, braucht es eine wasserfeste Expertise, kreative Ideen und richtig gute Verbindungen. Als engagierte Networkerin und Branchen-Insiderin, die täglich neu über den Tellerrand des eigenen Aktionsfeldes hinausblickt, verfüge ich über langjährige, behutsam gepflegte Geschäftsbeziehungen zu Einkäufern, Vertriebskanälen sowie zu leistungsstarken Herstellern und Lieferanten im In- und Ausland. Das heißt: Ich knüpfe für Sie die richtigen Kontakte und habe je nach Aufgabenstellung auch jederzeit Zugriff auf zuverlässige, externe Spezialisten – beispielsweise für die Konzeption einer zündenden Marketing- und Kommunikationsstrategie oder für alle juristischen Fragen. As a committed networker and industry insider who looks outside the box, I have long-standing, carefully cultivated business relationships with buyers, sales channels and high-performing manufacturers and suppliers at home and abroad. What does this mean for you? I will connect you and your business with the right people depending on the task. I have access to reliable, external specialists at all times, be it communication strategists or legal experts.
Those who plant the right ideas will reap growth.
Whether it is Home Shopping, E-Commerce or Mail Order: the prospects of celebrating success in these interactive market channels are very good despite any global and political risks. According to the EHI Retail Institute, in 2019 sales of goods via e-commerce and traditional mail order amounted to a whopping 74.4 billion euros (source: Handelsdaten.de).
The online trade in goods grew by 11.6 percent alone, and was thus significantly above the growth of the retail sector as a whole. The global pandemic will no doubt lead to further positive growth in the D2C sector. In other words: the best prospects for more added value are in distance selling … provided that you are strategically well positioned and have a compelling content strategy in place. Use my experience to guarantee your success!