Do you have an innovative product and would like to successfully launch in Home Shopping, E-Commerce or Mail Order? Are you interested in a long-term supplier relationship?
Every day I am in close contact with buyers and decision-makers in multichannel companies and can act as a mediator or adviser to you at a national and international level. I know the markets very well and can accurately identify synergies. Based on my many years of experience, I will promptly give you a qualitative assessment of your prospects.
If necessary, I will also accompany you step by step through the entire onboarding process and provide in-depth guidance on what needs to be done by when and what leeway is possible for each deliverable milestone. I can assist you from the creation of samples, price calculation, drafting of offers and contracts to quality management and order monitoring.
If you are looking for a very specific product, a professional supplier or manufacturer of a product, I will source and present you with the best possible options according to your specifications.
The risk of losing track when it comes to challenges of product management with all its facets and various challenges is big. Use the support of a product and trade expert to guarantee your success!
I would be happy to support you in creating products and collections for pre-defined brands or sales channels. If required, also as a fiduciary office for your interests or as a direct contact person for Home Shopping and Retail buyers.
That means: I sift through existing products and brands for you, give well-founded recommendations, create concepts for the further development of the range in terms of function and design, pricing and sales channel or develop complete seasonal or annual collections.
Due to continuous market observation, I recognize trends at an early stage and, with a sure instinct, can very well assess which products can expected to have the best sales opportunities.
If you want to set up or expand a new purchasing team, I will advise you as an external coach on developing a strong workflow and team structure and, if you wish, take on on-the-job training, for example in classic purchasing negotiations - optionally as a workshop or individual training. Also possible in English.
Last but not least, with my broad network, I can also provide you with help and advice when looking for a first-class on-air expert or an expert trainer!
Be prepared for your business and use the potential of my network also in brand management! In close cooperation with conceptual copywriters, graphic designers and marketing professionals, I take care of an imaginative, striking and successful appearance, primarily in Home Shopping and online, based on your briefing and your wishes.
In concrete terms, this means: I accompany you consistently to the finish line! From the clear positioning and brand identity of the new brand in the competitive environment, a clear brand architecture, the precise definition of brand statements and unique selling propositions (USPs) to the marketing strategy and a high-impact, promotional presentation.